COMPANY

The client visited our San Francisco showroom and immediately witnessed the outstanding quality and features of Insensation Frameless Doors.  The order was delivered 8 weeks later, and the contractor, who had never installed frameless doors before, excelled in using our pre-assembled doors to achieve amazing results.

Kudos to the contractor and architect for planning and implementing the gorgeous museum finish base.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

Insensation is pleased to announce the start of our 30th year in business.

Insensation, the frameless and armored door company known for its minimalist XXL doors, was founded by Richard Gelles, who envisioned the brand and leads its growth. In 30 years, we expanded from our original location in Basel, Switzerland to serve clients in 14 countries in Europe and across the USA with 7 unique showrooms for contractors and architects.

For 30 years, we have developed minimalist products and introduced world-class architects to a wide range of frameless technologies which have subtly altered the course of interior design in everything from tiny woodland homes to massive luxury towers.

For 30 years, we have enjoyed every minute working with exceptional architects, contractors, designers and our own group of engineers and product gurus who have pushed the boundaries of wood, metal and mechanics in door design.

Throughout 2026, we will be releasing new products, new locations and announcing major projects that we have been preparing.

A huge thank you to our families, friends, clients, collaborators, architects, contractors, suppliers, engineers, logistic providers and all who have made our original slogan CREATE A SENSATION a reality in thousands of homes.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

Insensation is pleased to announce phenomenal pricing on all our oak frameless doors. While other companies charge hundreds of dollars for oak finishes, Insensation’s 20 real oak finishes are available for $195 more per door over our lacquered doors. In white or wood finishes, Insensation’s pre-assembled doors save time and money in installation costs. Other companies charge $600 plus for real wood veneers and their selection is not half as large as ours.

When manufacturing wood veneer doors, there are several aspects which differentiate Insensation doors from others on the market.

1. Insensation only uses real wood veneers sourced from Italy. Insensation does not manufacture laminate doors. Laminate is plastic, and belongs on cheap furniture, not high-end doors. There is a huge quality difference between real wood and plastic.

2. Most companies manufacturing wood doors create their edges out of edge bands. Edge bands are laminated onto the edge of the door using heat or adhesive tape to apply. Edge banding is an inexpensive way to create door edges. They often de-laminate, or peel off after some time.

3. Insensation wood doors have solid wood edges, made of the same wood as the door surface. These are durable and of significantly higher quality than edge bands. Solid wood adds a premium natural wood finish to doors, improving their look and making it an excellent choice for luxurious interiors.

4. Insensation does not use pine wood like the cheap doors sold at Home Depot and Wayfair. Insensation uses birch or oak for framing – high quality doors require high-quality wood.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

Sylvan Rock is the first private residential estate designed by Aston Martin.  The project is located in Rhinebeck, New York and is developed by S3 Architecture in Manhattan.  

INSENSATION ADVANCED FRAMELESS DOORS
Insensation delivered a range of 10 foot frameless doors for this sophisticated residence. A combination of our advanced Frameless Swing, Frameless Pocket, Frameless Pivot and Frameless Duo doors were installed.

The residence is listed for $8.25 million.

SYLVAN ROCK WEBSITE

Sylvan Rock is the first of its kind micro compound luxury residential real estate development, created by S3 Architecture, the first private residential estate designed by Aston Martin.

Sylvan Rock firmly embraces the natural landscape, subscribing to the thesis a residence and the land that it lives in should blend together seamlessly. Located on 55 beautiful acres of land in Rhinebeck, New York, only 90 minutes from Manhattan, the project is a truly visionary example of elegant architecture responding to a re-imagined modern lifestyle.

SYLVAN ROCK X ASTON MARTIN
“The estate is a strong marriage of design sensibilities. Creating a luxury residence with warm textures, bold forms and exceptional privacy is very aligned with Aston Martin’s own vision. We wanted the owner and their guests to experience the three-dimensional feel of the house in an organic way, just like you experience one of our cars – there is no single façade that dominates. Fully integrated into its surroundings and the community, Sylvan Rock is rare example of a complete residential work of art.”
– Cathal Loughnane, Head of Aston Martin Partnerships

S3 ARCHITECTURE AND THE UPSTATE MODERNIST
Blending a distinctly modernist aesthetic with natural materials, warm textures and traditional forms, the Upstate Modernist™ collection of homes by S3 Architecture offers a re-imagined modern lifestyle. Each property starts with a preservation-focused plan maintaining natural spaces and sight lines. Every home is unique and site specific, designed to respond to the natural characteristics of the land on which it sits and built with sustainable and efficient building techniques.

SYLVAN ROCK WEBSITE

PRESS

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

Best in Class (measured by quality, value, design options and ease of installation)

For 2″ thick Universal Frameless Doors
We use the same door for all walls, push and pull, any drywall, advanced cores, high-end concealed 3D hinges. A huge selection of finishes, typologies and hardware integration, every door is custom made.

For Secure Entrance Doors
Our armored doors have minimal 6 deadbolts, optional bullet-proof lining and biometric access. The entrance doors are also available in a frameless format to match our minimalist interior doors.

For Pre-assembled Frameless Doors
Insensation doors are delivered with all the hinges, lockcases, acoustic gaskets and drop-down seals pre-assembled in the door. This saves the client thousands of dollars in installation costs.

For Architectural Door Hardware
Half the price of competitors, with an an extensive, very high-quality selection of 75 levers, 10 locks, NoHa handles, milled handles and flush handles.

For an Ethical Supply Chain
With 100% EU-conformant, certified components and materials, no other company comes near our quality.

For 7 Unique Showrooms
Our shops are located in major US cities and run by highly-qualified, senior consultants with vast knowledge of frameless doors. We design, develop and engineer the high-quality doors we sell.

With our Swiss precision and management, as well as safe and fast deliveries from Europe to North America, you won’t find these benefits by any other company.

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Insensation is headquartered in North America in New York and in Europe in Basel, Switzerland. We deliver worldwide using the best Swiss transport company.   Our 7 showrooms act as demonstration centers for architects and contractors.

The genius Southern California interior designer Hawk + Co just relocated to a new facility in Laguna Beach.  

HAWK + CO WEBSITE

Insensation has the honor of working with Hawk + Co and their award-winning designer, Summer Jensen, on a few projects in Southern California this year. Jensen’s work impressed us at first glance with her detailed planning and design and synergy with our own appreciation of luxe minimalism. Thoughtful sustainable materials, white oak floors, polished plaster, dark bronze, ultra modern amenities – are all apparent in her impressive works of art.

Hawk + Co
1945 Laguna Canyon Rd
Laguna Beach, California 92651
(310) 909-7102
info@hawkandco.com

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

Many companies in the USA market their products as ‘European’ or even ‘Italian’ design. This is a pure marketing gimmick and has nothing to do with the design, quality or engineering of a product.

An excellent product will have either a CE or an UL rating. Both mean the product meets safety and quality standards. Insensation products are certified CE, Conformity European.

A product which has a CE Marking means is was manufactured in Europe using European quality standards:

1. The product complies with all relevant product directives and regulations in the European Union
2. The product conforms to all of the applicable health, safety, and environmental laws
3. The product is legally compliant enough to sell everywhere in the European Union

Countries That Require CE Marking

CE Marking is required for relevant products sold in all member countries of the European Union (EU) as well as the non-EU EEA countries. Though not part of the EU or EEA, Switzerland and Turkey have adopted certain regulations and directives. A product claiming to have some European or country specific design, is only relevant if it has a certified CE label.

With 100% EU-conformant, certified components and materials, no other company comes near our quality.
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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

Insensation is a Swiss company founded in 1997.  Our highly specialized engineering and unique door qualities have enabled us to become the largest frameless door supplier in the USA.

Besides being one of the world’s few direct democracies, Switzerland is internationally recognized for its extraordinary precision and engineering. Evident in our architecture, private jets, world-class banking, luxury timepieces, designer furniture and almost every aspect of Swiss life, is a unique lineage of sustainability, outstanding engineering and minimalist design. Insensation was founded with these concepts and 30 years after its inception still incorporates these in all our product development.

Discretion, ethics and financial stability are Swiss qualities, and are evident in almost all Swiss products and services. Luxe minimalism, a key description of Insensation frameless doors, was born in Switzerland and in the Nordic countries of Sweden, Denmark and Norway. Insensation is specialized in one interior door range, all frameless, minimalist, high luxe quality.

The most recent Swiss Economic Impact on the USA shows the prowess of Swiss engineering and design. Swiss companies based in New York include:

Breitling
Credit Suisse
Insensation
IWC
Lindt
Nespresso
Nestlé
Novartis
Piaget
Roche
Rolex
Schindler
Swatch
Swiss Air Lines
TAG Heuer
UBS
Vitra

The complete report on Switzerland’s Economic Impact in the United States. Creating Jobs and Supporting the U.S. Economy is a good read.

We invite you to explore our luxe 2″ XXL frameless doors, which exemplify the unique qualities of Switzerland, here online or in any of our 7 door showrooms throughout the USA.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

Insensation FS2 frameless doors are used in impressive homes across the USA and Canada and in 14 countries in Europe. Have a look at some of the homes in the USA that enjoy our high-end, perfectly engineered frameless doors.

PROJECTS

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.