PACIFIC NORTHWEST INSENSATION SEATTLE

September 13, 2025

Insensation is pleased to announce our continued expansion across the USA. In addition to our 8 showrooms in major US city centers, we are currently building a new shop in Seattle, Washington.

In addition to our existing west coast locations in San Francisco and Los Angeles, the new showroom will serve the Pacific Northwest, including Portland and Vancouver.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

INSIDE AMERICA CLASSIC DOORS

September 10, 2025

As we serve more of the heartland of America, where architectural styles tend to be more traditional, we are releasing a few new product lines today:

AMERICA ENTRANCE DOORS
CLASSIC ENTRANCE DOORS
FLUSH WITH CASING INTERIOR DOORS

Each of these product lines is built using our quality engineered components with biometric access for the entrance doors and our unique 2″ XXL door quality on the interior doors.

FLUSH WITH CASING INTERIOR

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

LUXE MINIMALISM: HAWK + CO

September 5, 2025

The genius Southern California interior designer Hawk + Co just relocated to a new facility in Laguna Beach.  

HAWK + CO WEBSITE

Insensation has the honor of working with Hawk + Co and their award-winning designer, Summer Jensen, on a few projects in Southern California this year. Jensen’s work impressed us at first glance with her detailed planning and design and synergy with our own appreciation of luxe minimalism. Thoughtful sustainable materials, white oak floors, polished plaster, dark bronze, ultra modern amenities – are all apparent in her impressive works of art.

Insensation looks forward to publishing more of our collaboration as the year progresses.

Hawk + Co
1945 Laguna Canyon Rd
Laguna Beach, California 92651
(310) 909-7102
info@hawkandco.com

A FEW OF THEIR AWARDS

2024, THE GOLD NUGGET AWARD, GRAND AWARD BEST CUSTOM HOME 7,500 TO 9,00 FT, PROJECT: EMERALD BAY / TERRACE HOUSE, BRANDON ARCHITECTS

2024, THE GOLD NUGGET AWARD, AWARD OF MERIT – BEST CUSTOM HOME 7,500 TO 9,00 ST, PROJECT: HEADLANDS HOUSE, BRANDON ARCHITECTS

2022, BEST IN AMERICAN LIVING AWARDS (BALA), GOLD AWARD FOR THE SINGLE FAMILY CUSTOM HOME 6,000 TO 8,000 SF, PROJECT: SIGNAL ROAD, BRANDON ARCHITECTS

2022, CA HOME + DESIGN, BEST RESIDENTIAL BUILD AWARD, PROJECT: 9 OCEANFRONT, HILL CONSTRUCTION

2022, THE GOLD NUGGET AWARD, AWARD OF MERIT – BEST CUSTOM HOME OVER 8,000 SF, PROJECT: 17 BEACHVIEW. BRANDON ARCHITECTS

2021, BEST IN AMERICAN LIVING AWARDS (BALA), PLATINUM AWARD FOR THE SINGLE FAMILY CUSTOM HOME, PROJECT: 9 OCEANFRONT, HILL CONSTRUCTION

2018 THE GOLD NUGGET AWARD, AWARD OF MERIT – BEST CUSTOM HOME 3500-4500 SF, PROJECT: BEACH ROAD, BRANDON ARCHITECTS

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

RESIDENTIAL WORK OF ART: SYLVAN ROCK

September 2, 2025

Sylvan Rock is the first private residential estate designed by Aston Martin.  The project is located in Rhinebeck, New York and is developed by S3 Architecture in Manhattan.  

SYLVAN ROCK WEBSITE

PRESS

Sylvan Rock is the first of its kind micro compound luxury residential real estate development, created by S3 Architecture, the first private residential estate designed by Aston Martin.

Sylvan Rock firmly embraces the natural landscape, subscribing to the thesis a residence and the land that it lives in should blend together seamlessly. Located on 55 beautiful acres of land in Rhinebeck, New York, only 90 minutes from Manhattan, the project is a truly visionary example of elegant architecture responding to a re-imagined modern lifestyle.

SYLVAN ROCK X ASTON MARTIN
“The estate is a strong marriage of design sensibilities. Creating a luxury residence with warm textures, bold forms and exceptional privacy is very aligned with Aston Martin’s own vision. We wanted the owner and their guests to experience the three-dimensional feel of the house in an organic way, just like you experience one of our cars – there is no single façade that dominates. Fully integrated into its surroundings and the community, Sylvan Rock is rare example of a complete residential work of art.”
– Cathal Loughnane, Head of Aston Martin Partnerships

S3 ARCHITECTURE AND THE UPSTATE MODERNIST
Blending a distinctly modernist aesthetic with natural materials, warm textures and traditional forms, the Upstate Modernist™ collection of homes by S3 Architecture offers a re-imagined modern lifestyle. Each property starts with a preservation-focused plan maintaining natural spaces and sight lines. Every home is unique and site specific, designed to respond to the natural characteristics of the land on which it sits and built with sustainable and efficient building techniques.

INSENSATION ADVANCED FRAMELESS DOORS
Insensation delivered a range of 10 foot frameless doors for this sophisticated residence. A combination of our advanced Frameless Swing, Frameless Pocket, Frameless Pivot and Frameless Duo doors were installed.

The residence listed for $7.7 million and is sold.

SYLVAN ROCK WEBSITE

PRESS

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

ALPI WOOD BY DESIGN

August 27, 2025

Insensation is pleased to announce a new line of Italian real wood veneers from ALPI for large-scale, exclusive projects. Made of real wood, ALPIlignum is a non-printed, designable product made by disassembling and reassembling the raw material in infinite ways, creating a limitless number of wood types, finishes and patterns for veneer. The company creates its woods, offering different and novel textural effects inspired by the world of nature and that of design par excellence. A precise design approach hones every phase to transform the material, surpassing conventional parameters of development to achieve true Wood by Design.

ALPIlignum is the base element of production at ALPI. Assiduous research and development combined with technological innovation and artisanship have resulted in a reconstituted wood that is the heart and symbol of the ALPI universe.

The exclusive ALPI veneers are available on all Insensation doors immediately.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

PREMIUM OAK DOORS

August 7, 2025

Insensation is pleased to announce phenomenal pricing on all our oak frameless doors. While other companies charge hundreds of dollars for oak finishes, Insensation’s 20 real oak finishes are available for $135 more per door over our lacquered white doors. In white or wood finishes, Insensation’s pre-assembled doors save time and money in installation costs. Other companies charge $600 plus for real wood veneers and their selection is not half as large as ours.

When manufacturing wood veneer doors, there are several aspects which differentiate Insensation doors from others on the market.

1. Insensation only uses real wood veneers sourced from Italy. Insensation does not manufacture laminate doors. Laminate is plastic, and belongs on cheap furniture, not high-end doors. There is a huge quality difference between real wood and plastic.

2. Most companies manufacturing wood doors create their edges out of edge bands. Edge bands are laminated onto the edge of the door using heat or adhesive tape to apply. Edge banding is an inexpensive way to create door edges. They often de-laminate, or peel off after some time.

3. Insensation wood doors have solid wood edges, made of the same wood as the door surface. These are durable and of significantly higher quality than edge bands. Solid wood adds a premium natural wood finish to doors, improving their look and making it an excellent choice for luxurious interiors.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

HOUSTON: OUR NEWEST SHOP

July 15, 2025

Starting in a small warehouse in Switzerland almost 3 decades ago, we now are present with our exclusive frameless doors in shops across the USA.

From the beginning, our goal was to present an alternative to mainstream design. We’re focussed on minimalist frameless interior doors and secure entrance doors. Not comparable to the poorly engineered frameless doors on the market, Insensation excels in high-quality and outstanding engineering.

All Insensation frameless doors, pivot entrance door, architectural door hardware and a selection of our exclusive Unico furniture are on display in the new shop.

Get a free estimate and come visit us in our newest shop in the great city of Houston. Visits to all our shops are by appointment only.

Insensation Inc.
3420 Rusk Street
Houston, TX 77003

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

UPDATED : FS2 FRAMELESS DOORS

July 7, 2025

Our existing advanced FS1 frameless doors are pre-assembled and pre-hung and have 2” thick slabs, Intact Intelligent Installation™, a huge integration of hardware and surface finishes, Slam-Side Protection™ and are being chosen by architects building top quality homes across the USA. The new improved doors and frames are a quantum improvement over all other frames on the US market. We are pleased to release FS2, which costs less than half of any comparable high-end frameless door.

 

New innovative flush handles for both frameless pocket and frameless swing doors.

 

ADVANTAGES

1. Re-designed frames and doors which further eliminate structural problems seen in steel-frame and thin frame products.

2. More tolerance for skim coating and taping, enabling the strongest frameless doors on the market.

3. Integration of new hardware options: advanced flush locks and handles for swing doors and pocket doors.

 

4. Includes One-Person™ installation brackets. One person can easily install these doors, without a video, without a complex instruction guide. Contractors in every state install our doors. For contractors who want to outsource this work, we offer installation services in Florida and New York.

5. Includes pre-assembled door and frame – all components are pre-milled and pre-installed before delivery. Other frameless doors are trying to copy the pre-assembly we have been doing for 5 years, but their doors are thin (poor acoustic) and their pre-assembly usually means all in one box, but not completely pre-milled and pre-assembled like Insensation doors.

 

The new 5/8” version of our Frameless Swing doors also enables the integration of wood panels up to 18 mm.

 

FS2 is now available in both our unique 1/2” and 5/8” drywall versions. Frameless doors have never been so easy to install, so durable, and have so many features for architects and interior designers to express their individuality.

You will enjoy implementing FS2. Better design, faster installations.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

SWISS CDF | COMPACT STRENGTH

January 10, 2025

Insensation Frameless Doors lead the market due to our superior thickness, universal-engineered door frame, wide spectrum of hardware and our unique INtact Installation which saves significant time and money on building sites.   10 years ago we introduced the American market to our innovative high-performance door cores.  Now we further innovate the door outer layers with a state-of-the-art material to serve the exclusive needs of our clients.

Our standard door structure is comprised of 2 outer layers of 7 mm MDF and a variable-width high-tech core.   This construction has proven to be superior for longevity, ease of installation and provide unique integration capabilities with emerging components. Other manufacturers typically have 2 or 3 mm outer layers, making for a very weak door construction.  In addition to our already excellent engineering, we are pleased to announce the integration of Swiss CDF (Compact Density Fibreboard) in all our unique frameless doors.

CDF refers to the compactly compressed fibreboard (> 1,000 kg/m3) that gives the product such enormous stability. Thanks to its multi-ply construction, SWISSCDF is predestined for complex and filigree milled structures. SWISSCDF complies with the fire classification according to EN 13501-1 and therefore is also suitable for use in “flame-retardant” areas.

Swiss CDF is the future of modern door construction and is now available as an option on all Insensation doors.


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Insensation is headquartered in North America in New York and in Europe in Basel, Switzerland. We deliver worldwide using the best Swiss transport company.

FRAMELESS DOORS IN CHICAGO

December 27, 2024

Insensation is pleased to open the first showroom in the great city of Chicago dedicated to superior 2″ Frameless Interior doors  and 3.75″ Pivot Entrance Doors with 8-point locking.

The complete collection of minimalist doors is located in the Belmont area of Chicago.

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Insensation is headquartered in North America in New York and in Europe in Basel, Switzerland. We deliver worldwide using the best Swiss transport company.   Our 7 showrooms act as demonstration centers for architects and contractors.

NEW : BULLET PROOF DOORS

December 18, 2024

Our newest development is a safe room door, providing bullet-proof protection for any room.  A wide range of door styles and materials are available, to make these doors blend in with the rest of the doors in your home.

Safe Room PR1

Where most American entrance doors are only 2″ thick (that is the thickness of Insenation INTERIOR doors), our secure entrance doors with optional biometric locking are 3 to 4″ thick and provide extensive security. As a Swiss company, Insensation specializes in the needs of high net worth individuals.

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Insensation is a Swiss brand creating the next generation of minimalist, frameless doors. Headquartered in North America in New York and in Europe in Basel, Switzerland, Insensation delivers worldwide using the best Swiss transport company.

BOSTON: ANOTHER INSENSATION SHOP

December 17, 2024

Starting in a small warehouse in Switzerland almost 3 decades ago, we now are present with our exclusive frameless doors in shops across the USA.

From the beginning, our goal was to present an alternative to mainstream design. We’re focussed on minimalist frameless interior doors and secure entrance doors. Not comparable to the poorly engineered frameless doors on the market, Insensation excels in high-quality and outstanding engineering.

Get a free estimate and come visit us in our newest shop in the great city of Boston.

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Insensation is headquartered in North America in New York and in Europe in Basel, Switzerland. We deliver worldwide using the best Swiss transport company.